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TikTok is introducing a fresh option that allows them to reduce the volume of AI-made content appearing in their timelines. This step comes as the company announced that it currently hosts in excess of 1 billion content made with AI.

Pilot Phase and Launch

The update is being tested over the coming weeks before a widespread rollout. This development comes amid a increase in AI content, fueled by emerging AI video creators.

The Broader AI Trend

Studies have shown that nearly 10% of the most rapidly expanding channels on a popular video site primarily display content made by AI. A considerable share of this content is considered “AI slop”, a term for poor-quality, factory-style content that is often nonsensical or dreamlike.

“We know from our community that a lot of users appreciate content produced via AI tools, from AI artwork to informative clips, and we want to offer the community the power to adjust the amount of that, depending on their own preferences,” stated a platform representative.

Scale of AI Content

The service shared that there are currently 1.3 billion videos on its app labeled as AI-generated. Overall, in excess of 100 mn pieces of content are uploaded to the app daily, making clips made by AI a limited portion of its complete catalog.

How to Adjust Settings

Members will be in a position to reduce or increase the volume of AI-generated videos they view by opening the topic control option in the app and picking the AI content topic. Further subjects that are already be controlled under the filter include news, style, cosmetics, and movement.

AI Disclosure Rules

The platform’s policies mandate users to tag “realistic” artificially created content, and it forbids dangerous fake videos of public figures or crisis events. Any believable artificial content that is without a tag can be removed under its user guidelines.

Furthermore, the service will now apply an AI-generated label to content created with its built-in AI features, or detected by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from seeking to bypass the labeling process.

Responsible AI Funding

TikTok is also establishing a two million dollar awareness program for specialists and organizations to develop learning resources about ethical AI use. This initiative will benefit non-profit groups specializing in educating programming and robotics.

Content Safety Approach

TikTok has justified its safety measures, following debate over plans to lay off hundreds of content moderators in Britain. The company is planning to cut a significant number of roles in its content moderation division in the UK capital, with trade unions and online safety experts expressing worry that people are being substituted by automated systems.

A senior executive stated that human moderation would still have a role, but artificial intelligence can safeguard staff by filtering out the most harmful content ahead of it gets reviewed by humans. The platform reported a notable drop in explicit and harmful content handled by safety staff over the past year due to the use of its AI tools.

We believe it is crucial to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s very important to limit contact with unsafe media as rapidly, which is where a extensive automated help is proving valuable work at speed.”